LASERTRON Laser Tag History of Clients

LASERTRON’s clients enjoy being a part of the longest running and most stable group of operators in the laser tag industry. When you open a facility with a LASERTRON laser tag system and arena, you can feel comfortable knowing LASERTRON and its clients have enjoyed above average success when compared to the laser tag industry and other types of businesses.

One industry source implies that over 60% of all laser tag arenas fail within 3 years. We believe the number may be higher, but we are pleased to report that as of November 11, 2007, 73.94% of all facilities ever opened by LASERTRON are still open. The average longevity of our clients centers is now 6.13 years (excluding locations open less than one year). LASERTRON has operations at all stages of life. In fact, over 21 of our existing locations have been open for 9 years or more.

With 105 locations, mostly in North America, and many operators into their second decade of operation, LASERTRON is the most stable laser tag manufacturer in the market today. Whether you are an experienced laser tag operator looking for the best possible equipment or a new facility, LASERTRON has other operators just like you already in business.

What If Things Don’t Work Out?

Of course, not every business will be successful. In fact, past business success is not a guarantee of your future success. LASERTRON has seen 37 operations (out of 142) close over the years. We’re proud to say that even amongst sites that did close, the average site was open for 5.62 years with LASERTRON equipment.

There Are Many Reasons Why a Business Would Close or Cease to Operate

Business failure is only one reason why laser tag and other businesses close. Some businesses may merge out of existence. Others may close for non-business reasons, such as divorce, death of a principal or real estate opportunities. In some cases, the business ownership may simply grow weary of a particular business. It may no longer fit their goals and lifestyle.

As best we could, the LASERTRON team analyzed all of the LASERTRON facilities that have closed in our entire 20 year history. As might be expected, there were common themes amongst the 37 locations that have closed.

• 15 of the 37 locations were stand alone laser tags that closed. Generally, LASERTRON recommends multiple attractions, an arcade of 20 or more games, adequate party space and a snack bar.
• 9 of the 37 locations were larger family entertainment centers that closed.
• 3 of the 37 locations were part of a larger entertainment company that went out of business and closed all locations en masse.
• Only 3 of the locations switched equipment to another manufacturer. Two of these locations closed and one is still in the laser tag business today. We believe this is the lowest "switchout" rate of any manufacturer with more than 10 locations.
• 5 of the 37 locations closed exclusively because of a real estate opportunity. There may be more locations that closed for other ‘non-failure’ reasons, but these situations were known to us.
• 1 location sold his center, moved, and immediately rebuilt a new center with a new LT-11.5 Laser Tag system.
• 1 location (open for 10.5 years), simply grew tired of the business and wanted to do something else.
• On a side note, 7 of the 37 locations were located in areas where LASERTRON felt the population was too small to adequately support a laser tag operation. At LASERTRON, we always provide our most honest assessment of the viability of your project.

Honesty and Commitment to Your Success.

By joining the LASERTRON family, it’s great to know you will be in the midst of the best and longest running operators in the laser tag industry. Most importantly, your concerns should be focused on the success of your business and we are here to help you achieve that success. Our commitment to designing and building the best laser tag experiences as well as the best ongoing management and operational services is what makes LASERTRON so different from all the rest.

First, we are honest about the viability of your project. When you open with LASERTRON equipment, you’re utilizing the LASERTRON brand and we want it to provide you with the same success it has provided other LASERTRON laser tag operators. It is in our mutual interest to see your project succeed. If you don’t have the right facility, arena or location, LASERTRON will tell you.

Second, no other laser tag manufacturer, supplier or association can provide you with the level of support that LASERTRON provides. Look at some of the key benefits of joining the LASERTRON team:

• The International LASERTRON Alliance. LASERTRON operators have joined together to form our own trade association committed to promoting LASERTRON laser tag, management and operational training materials and support services to fellow members.
• Facility and Arena Design. LASERTRON can assist you with the design and layout of your facility and the design of your arena. This service is provided at no additional charge to qualified clients and developers.
• FREE Quarterly Conferences. LASERTRON brings together many of our existing operators every year. The Conferences are held quarterly and provide an opportunity for learning and networking with fellow operators.
• Management, Marketing and Operations Manual. LASERTRON provides developers and clients with our 400+ page manual with detailed information on how to operate your own center.
• On-Going Support. When you install your first LASERTRON system, it’s only the beginning of our relationship. We’ll be available to you for consultation on any topic whenever you need us. Most of our team members are involved in the direct operation of our own successful multi-attraction entertainment center in Buffalo, New York, so we understand your needs and can provide you with quality advice.

For more information about LASERTRON, contact Your Advisement Team or call Ann Kessler at (305) 257-3930.