The LASERTRON Laser Tag Story

We wish we could tell you that our LASERTRON operation was an instant success, but it wasn't.

Our first year of operation was an enormously painful struggle in which our number one goal was to survive. The day we opened we were out of money and grasping for ways to make it another day. We seized upon every opportunity to promote our laser tag facility.

Nobody even knew what laser tag was.

When we opened our center over 19 years ago, we had to educate every potential laser tag customer who walked in our door. We educated every person we met on the street, in a restaurant, festival, school, church, hotel -- anywhere we could find people willing to listen. It was guerilla marketing for laser tag to an extreme. Our laser tag sales for our center in the first year reached only $156,000 dollars. Even with a horrible first year, we refused to give up. We worked diligently every day to get better. Slowly but surely our sales began to grow.

Using the Illusion of Perfection.

In the beginning we had lots of challenges to overcome. We focused on achieving what we called the "Illusion of Perfection". We kept our problems invisible to our guests. If our guests never saw the problems, then we achieved the "Illusion of Perfection". This continues to be a driving force in our business today.

By our fifth year we achieved laser tag sales of $395,000 dollars and in years six and seven we had our biggest sales increases ever. We added our LT-7 laser tag system, upgraded our laser tag arena, remodeled our lobby, and added additional space for birthday parties and more arcade games. Our laser tag sales for our center in year seven increased to $656,000 dollars.

The Longest Running Laser Tag Operation in the United States

Our laser tag operation in Amherst, New York has come a long way over the last 19 years. Today our laser tag center is the longest running laser tag facility in the United States and one of the most successful in the World. For our center's most recent fiscal year, we reached $1,091,000 dollars in laser tag sales alone. We continue to build on our successes, breaking the previous year's sales record year after year.

Learn from Our Successes and Mistakes

Our goal is to provide you with the know-how and tools to build your laser tag attraction to its full potential. We truly understand how painful it can be if you don't Do It Right the First Time^SM.

Laser Tag "Operational Assistance" - (19+ Years of Experience)

LASERTRON is working every day to provide our current and future laser tag operators with the most profitable operational practices for laser tag. With the knowledge gained from over 19 years of real world laser tag experience, LASERTRON provides laser tag operators with the service, management, operational, and marketing programs required for long-term success.

LASERTRON's own state-of-the-art laser tag facility opened in Amherst, New York in 1988 and is the longest operating laser tag in the United States. The LASERTRON center includes a futuristic, high-tech 9,200 square foot Multi-Level Sport Arena and an outdoor electric go-kart track that measures 1,100 linear feet. The most recent addition to our facility called Cyber Sport is a fun, competitive and highly interactive experience. In addition we have a snack bar, party area, and arcade.

You can enjoy a FREE visit at the LASERTRON Interactive Entertainment Center in Buffalo and meet with our staff. Click here to find out more.

Even after all these years, we continue to refine our management and operations.

Our laser tag facility produces strong profits. Most importantly we have been successful at continually testing and improving the most effective management and operational systems for laser tag and all facets of the business. We have also identified and eliminated management and operational systems that don't work for laser tag.

As a result of our first hand experience with the most effective systems and practices for laser tag, we have held over 16,000 parties and events in the last six years alone.

Our laser tag experience, management and operating knowledge, and proven systems, coupled with our advanced laser tag equipment, allows LASERTRON to provide the professional laser tag operator with all the tools required for long-term success.

Learn Many of Our Secrets - FREE!

We focus and integrate our experience and knowledge into our LASERTRON Professional Laser Tag Operators' Conferences entitled, "Laser Tag - Do It Right the First Time^SM".

Our conferences are held in our Amherst, NY, facility in January, May, July, and October. These conferences provide professional laser tag operators with detailed management, operations, and marketing knowledge.

Prospective clients are encouraged to attend. Attendees learn the LASERTRON management and operational systems, step-by-step. Each seminar also includes guest speakers, special topics and opportunities to share with and pose questions to existing LASERTRON operators.

Plus, conference participants get to experience our Amherst Interactive Entertainment Center first hand. Don't buy laser tag equipment you've never experienced in a real arena. Come to LASERTRON for our operator's conference and see what laser tag can be in your town.

This free conference is only available to qualified prospects.

Each conference is limited to 50 participants. To reserve your spot for the next conference, please contact Ann Kessler by phone at (305) 257-3930 or (800) 897-8766 ext. 314. You can also send an e-mail to akessler@lasertron.us.

The following are a few of the reasons why LASERTRON is the premium provider of laser tag systems and arenas for the professional laser tag operator.

Advanced Laser Tag Game Play With Time-Released Software

LASERTRON's time-released laser tag software and professional laser tag marketing program will give you the ability to promote your facility for the long term.

Our (C.H.I.P.S.) "Competitive Human Interactive Player Software" is designed to enable operators to release multiple software features over extended periods of time in conjunction with scheduled marketing promotions.

The integrated laser tag team building software adds additional options targeting corporate and group customers. There are multiple team, free-for-all, elimination-style and role playing laser tag games and much more for the novice and advanced players as well.

LASERTRON also provides the operator with special software features for birthday honorees and VIP players. We are constantly developing useable features that help laser tag operators maximize the profitability of their laser tag centers.

Reliable and Durable Laser Tag Systems
(5-Year Laser Tag Game System Warranty)

LASERTRON's 19 plus years of "real world" laser tag testing and continual improvements have led to the development of a durable laser tag system that is built to last. Our system and playing arena have a standard 5-year "bumper-to-bumper" warranty. And, the most extensive warranty available in the industry can be extended to ten years. The warranty provides professional laser tag operators with "peace of mind" and the ability to dedicate more time to growing their laser tag business.

We've made LASERTRON the best option for a new laser tag center or an upgrade at an existing laser tag center.

For more information please review this web site click here to contact Your Advisement Team.

From all of us at LASERTRON, we thank you for the opportunity to serve your laser tag needs.