Amherst, NY February 16 - LASERTRON, Inc., manufacturers of professional laser tag game systems, held its Winter 2004 Professional Laser Tag Operators' Conference in Buffalo, NY January 27-28. The conference was held at LASERTRON's Interactive Entertainment Center, which is the longest continuously operating laser tag center in the United States. The conference, entitled Laser Tag- "Run it like a Business", had one of their highest attendances to date, despite the fact that the worst storm of the winter was that week!

"The conference is an excellent resource to jumpstart a new business as well as breathe new life into an already existing business. This conference should be mandatory for everyone in the business! It is clear that LASERTRON definitely sets the standard in the industry." - Veronica Strause, Owner, Lazer Skate Play Palace

Prospective clients were also in attendance and came from as far away as California and Oregon to learn how to operate a successful laser tag attraction as well as gain knowledge, experience and ideas from veteran operators.

"Fantastic sharing of knowledge and management experience that's been awesome! Thank you. I now feel able to venture forth and support this new business." - Donnie Fullerton

The invaluable information that was presented included topics such as, Marketing, Capital Investment and Capital Re-Investment Systems, Marketing and Sales Systems, Creating and Delivering the Best Products and Guest Experiences, Management Leadership Systems and more. Several guest speakers were on hand to provide additional information and education. Jack Cohen, past President of IALEI and now Education Director for IALEI, spoke about IALEI's commitment to entertainment operators and the educational programs that are available to everyone. Another speaker was Jason Bock, "The Laser Tag Guy", who presented extremely valuable information regarding promoting and marketing a successful laser tag facility. Matt Welly, President of Alliance Capital offered leasing options for prospects as well as current operators. Don Butzek, a representative of the U.S. Small Business Administration shared information on the programs and services that are available for business entrepreneurs.

"LASERTRON is the most professional team in the laser tag equipment business and empowers its operators." - John Gabel, President, Laserport - Altair Entertainment, Inc.

On the first evening, LASERTRON elaborately transformed their birthday party area into a fine dining experience. Candles, mood lighting, a simulated fireplace blazing away on a projector screen and beautifully decorated tables gave the attendees a sampling of how easily the space could be utilized for corporate dining functions and special events. The food was cooked onsite in new convection ovens, and wine and beer were served which is now offered at the LASERTRON center.

After a satisfying dinner everyone was given the opportunity to play in both of LASERTRON's arenas. The "Sport Arena" which is a 6,800 square foot single-level arena and offers players a team game format with "Super Rapid Fire" and their newest 3,260 square foot multi-level "Adventure Arena" which allowed players to utilize LASERTRON's newest LT-11 game system.

Prizes were given out at the end of the conference including 2 new LASERTRON LT-11 vests valued at over $5,000! Other winners received IALEI manuals, cases of fog fluid and score sheets.

One of their more humorous attendees had this to say about his experience with LASERTRON…..

"They had me at hello. They had me at hello." - Franco Carofano, Owner, Franco's Extreme Laser Tag

LASERTRON hosts four conferences a year for both potential operators as well as current operators. The next conference will be held April 27-28 in Buffalo. If you are interested in attending please contact Steve Kessler at (800) 897-8766 Ext.107 or contact your LASERTRON sales advisor. For more information on this conference, please visit LASERTRON at www.lasertron.us