Amherst, NY August 2, 2004 - LASERTRON, Inc., manufacturers of professional laser tag game systems, held its Summer 2004 Professional Laser Tag Operators' Conference in Buffalo, NY July 20-21. The conference was held at LASERTRON's Interactive Entertainment Center, which is the longest continuously operating laser tag center in the United States. The conference, entitled Laser Tag - "Run it Like a Business", provided information to over 40 attendees.

"If you want to be the best, you have to be trained by the best-and Lasertron is what we believe will help us reach our goal…to be the best." - Jennie Davis, Manager, Lazerstar

The attendees came from as far away as California and Puerto Rico to learn how to operate a successful laser tag attraction as well as gain knowledge, experience and ideas from veteran operators.

"If you are truly interested in growing your business and understanding what it takes to be highly successful, this is a must do "- David Bridgwater, Radical Ricks

The invaluable information that was presented included topics such as, Marketing, Capital Investment and Capital Re-Investment Systems, Marketing and Sales Systems, Creating and Delivering the Best Products and Guest Experiences, Management Leadership Systems and more.

Several guest speakers were on hand to provide additional information and education. Christopher Millar from Fun Express discussed redemption and how an entertainment center can profit from proper retailing, displays, payouts, prize selections, and much more.

Another speaker was Jason Bock, "The Laser Tag Guy", who presented valuable information on how to have a great "free" grand opening at your new laser tag facility!

Peter Murphy, Owner/Operator of Laser Flash in Carmel, IN offered great advice on customer service and how important staffing and hiring is to a successful family entertainment center.

Carole Sjolander from the International Association for the Leisure and Entertainment Industry (IALEI) was also present and offered information and advice for all attendees. IALEI's primary focus is to help their members be more successful in their businesses. IALEI will help members maximize results in an individual attraction or show you how to make various attractions work together to have a better result. IALEI is also known for its educational programming. Carole displayed many of their educational manuals that are available through their highly supportive organization.

"The folks at Lasertron run a First Class operation and conference. The material covered was very helpful in evaluating a future Laser Tag attraction."- Brad Robinson, President, Richmond Ice Zone

On the first evening, LASERTRON elaborately transformed their birthday party area into a fine dining experience. Candles, mood lighting, a simulated beach was projected onto a projector screen, and beautifully decorated tables gave the attendees a sampling of how easily the space could be utilized for corporate dining functions and special events. The food was cooked on site, and wine and beer were served which is now offered at the LASERTRON center.

After a satisfying dinner everyone was given the opportunity to play in both of LASERTRON's arenas. The "Sport Arena" which is a 6,800 square foot single-level arena and offers players a team game format with their "Deactivator" and "Stealth" CHIP's modes and their newest 3,260 square foot multi-level "Adventure Arena" which allowed players to utilize LASERTRON's newest LT-11 game system.

Prizes were given out at the end of the conference including 4 new LASERTRON LT-11 vests valued at over $10,000! Two of the vests were won by an existing client and 2 were won by a prospective attendee. Other winners received IALEI manuals, cases of fog fluid and score sheets.

"I've attended your conference five times and each time I'm blown away by how much new information you provide. Keep up the great job!"- Marc Mueller, Owner, XP LASERSPORT

LASERTRON hosts four conferences a year for both potential operators as well as current operators. The next conference will be held October 19-20 in Buffalo. If you are interested in attending please contact Steve Kessler at (800) 897-8766 Ext.107 or contact your LASERTRON sales advisor. For more information on this conference, please visit LASERTRON at www.lasertron.us