Articles

Do big box centers have feet of clay?
Author(s): Jim Kessler

Why are many FEC attractions so mediocre?
Author(s): Jim Kessler

Core Stuff: How and where to focus time and money.
Author(s): Jim Kessler

Special Modes & Power Ups - The Best Laser Tag Power Ups for your Guests
Author(s): The LASERTRON Team
Excerpt(s):

LASERTRON created Special Modes & Power Ups to add to the excitement of the average laser tag game without unbalancing the game."

Interactive Arena Elements
Author(s): The LASERTRON Team
Excerpt(s):

"Every laser tag attraction operator is searching for something to make them stand out in front of their competition."

Why We Play Recharge Games
Author(s): The LASERTRON Team
Excerpt(s):

"Our experience has shown that a recharge laser tag game format offers players a better game experience in most arenas, especially larger ones."

Faster More Exciting Game Play
Author(s): The LASERTRON Team
Excerpt(s):

"Players come to play laser tag expecting an athletic event. Since it's unsafe to allow running and other dangerous activity, it's critical to provide a fast paced game."

Team Games Vs Solo Games
Author(s): The LASERTRON Team
Excerpt(s):

"One of your first choices will be to decide how many teams you'll play in your arena. There are laser tag arenas that play solo games (every player for themselves), two-team, three-team and even four or more team games."

LASERTRON: A History of Success
Author(s): The LASERTRON Team
Excerpt(s):

"LASERTRONas clients enjoy being a part of the longest running and most stable group of operators in the laser tag industry."

LASERTRON Arenas Vs Wooden Arenas
Author(s): The LASERTRON Team
Excerpt(s):

"The right arena will keep players coming back again and again. The wrong arena will limit your ability to attract older customers and reduce the frequency of repeat play by existing customers."

Why Multi-Level?
Author(s): The LASERTRON Team
Excerpt(s):

"In the fall of 2002, we had the opportunity to find out what would happen when a competitor built a multi-level arena in our market area."

'But There's Nothing for Kids To Do Here...' Laser Tag in Small Communities
Author(s): The Laser Tag Guy
Excerpt(s):

"It's easy to make the assumption that because there isn't anything else to do in the area, your business will be wildly successful."

Laser Tag Vs Paintball
Author(s): The Laser Tag Guy
Excerpt(s):

"But, if you are unsure what would provide better revenue and opportunity for your facility, laser tag has the edge."

Top Five Myths About Laser Tag and Entertainment Center Marketing
Author(s): The Laser Tag Guy
Excerpt(s):

"1. There is no guarantee of a honeymoon period."

What's the Best Way to Market Your Laser Tag Center on the Internet?
Author(s): The Laser Tag Guy
Excerpt(s):

"An entertainment center is not something easily marketed over the Internet. The best products to sell over the internet are small, highly valuable and don't require you to be at a certain location."

Can Laser Tag Leagues Work?
Author(s): The Laser Tag Guy
Excerpt(s):

"Only one time did the league stay together with enough players to actually finish the league! They are the biggest wasters of your time imaginable. And they will likely net you a big fat zero."

Outdoor Laser Tag...A Threat?
Author(s): The Laser Tag Guy
Excerpt(s):

"Outdoor laser tag is becoming increasingly popular in North America."

Infrared Vs Laser Diodes
Author(s): The Laser Tag Guy
Excerpt(s):

"A quality Infrared (IR) laser tag system will provide your guests with the best laser tag experience. Of course, the IR/laser emitter module and receivers must be designed correctly."

How to Fight the Good Fight (pdf format)
Author(s): RePlay Magazine
Excerpt(s):

"What we all must understand is one very simple and extremely important point: The management team is the reason why challenges continue to exist in any of our entertainment centers."

Accounting for Excellence - and Mediocrity (pdf format)
Author(s): RePlay Magazine
Excerpt(s):

"If you are sure you know what you are doing, question your assumptions."

Laser Tag, Must Be Run Like a Business
Author(s): Play Meter Magazine
Excerpt(s):

"You can't ever say, 'We've got it all right,' because that's when you start to become a dinosaur and someone else figures out how to do it better."

Michael Getlan talks to Jim Kessler about laser tag
Author(s): Play Meter Magazine Magazine
Excerpt(s):

"Develop bonus systems that motivate the staff to focus on customer service and to maintain a high quality laser tag experience from start to finish."

"It is very important to tie in your game system's ability to introduce new features with your marketing and promotions program."